Welcome to my HİT549 New Communication Technologies in PR class.
You must have taken certain courses in your undergraduate study that examined the role and consequences of the Internet and social media in the realm of PR. In this course, we will approach the area from a more theoretical and critical perspective, but this does not mean that we will ignore practice entirely.
My goal
I want you to understand how new communication technologies and tools are being used in the field of PR. Understanding the societal consequences of these instruments and how to employ them from a theoretical and practical public relations standpoint are also my aims. And, I want you to look at it rather critically…
When you complete this course successfully
- You will be able to get a conceptual understanding of the concepts proposed for new communication technologies in the context of technological paradigms,
- You’ll be familiar with the idea of digital publishing in practice,
- You will get familiar with the applications of digital broadcasting techniques in public relations,
- You will be able to understand the role of modern communication technologies in interpersonal and corporate communication, how the process functions, and its consequences on business and society by looking at the basis of internet and social media platforms.
The primary topics covered in our course are digital publishing, Web technologies, Internet and social media tools, mobile applications, examples of digital platform applications, and their impacts on society. One of the significant outcomes we anticipate from this course is the ability to critically evaluate the methods proposed within the context of technological paradigms.
It is crucial to pose the following specific question: Is Prof. Cıngı the suitable person to teach this course?
To be completely honest, I feel confident because I have worked in the private sector since 2003 and have closely seen the development of new communication technologies. However, I carefully analyzed the theoretical component of the work during my doctoral studies and produced a doctoral thesis that was specifically about our subject. In the undergraduate program, I lectured on this topic. I spoke at a number of seminars and conferences for both government and private organizations. These, I believe, might offer me some legitimacy to instruct this course.
I done these things, I say, but is it enough? No way. I’m still studying. Does the effort ever stop in a study area that is as dynamic as social media?
How can we keep in touch?
You can contact me by sending an e-mail during our course process, via social media or by using one of the most convenient ways on the “Contact” page above. Also, I make some announcements on my Instagram profile, so you should keep an eye on that.
How will I teach the course and which studies will we read?
I will ask you to read extensively beginning with our first lesson. I will always be the one to teach the lessons. I will never assign you a topic and then expect you to present it. However, before each class, we will go over the books/sections you read. We will complete our lesson throughout class. I will request that you write a thesis proposal. You will need to work hard outside of class hours to do this. Then I’ll ask you to defend that plan in the form of a presentation.
What does our course contain?
You can see the course outline here.
What do we have in our reference list to read?
You may see the studies that will be read for the course here.
How will we do the exam and score it?
- Your visa score will be the average of the scores you get from the books you read.
- You will receive 40% of the final score from the presentation of your thesis proposal.
- You will receive 60% of the final score from the thesis proposal that you will submit on the final date.
Till the midterm exams, I will continue to teach the lessons. Following that, you will defend your study proposal using the subjects you chose.
For the study proposal, we will take the Erciyes University Social Sciences Institute thesis writing guide as a basis. You can download and review the guide here.
Important note! Your course grade is calculated based on 40% of your midterm grade and 60% of your final grade. In order to pass the course, your average must be at least 70 out of 100 points.
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